3/15/2023 0 Comments WunderbucketThis example is a perfect showcase of how you shift your visitor’s attention to a call to action! But you don’t need eyes to shift focus to a CTA But since it is a big attention seeker it could emphasize the call to action more by making the primate look towards the yellow call to action. If you do have a heavy image, make it look towards your CTAįor this website, I think the image is awesome and emphasizes the message. Besides that, it doesn’t add much value to the text. This landing page uses such a big image that the focus is more shifted to the image than the actual call to action (CTA). ![]() Don’t try to trigger 5 feelings at the same timeĪlthough images can make your website more alive and bring colour to it, try to keep it simple. A dull image of a startup office is not gonna work here. This is the feeling you want to trigger when your visitors read about other startups as well. In this case, made this clear with an image on top of the world. You associate certain images with feelingsĬreating a startup should be an adventure where you are gonna conquer the world. ![]() And although these are subtle changes you can do in an image, your brains will interpret this differently when the woman is walking toward the text. What impression would you have if you see someone walking away from your screen? It looks like they are not interested or maybe even bored. I still wanted to make an example of this, if the woman would walk the other way. Snap Search understands this principle well! They already had the image looking and walking towards the text. Images that look towards a paragraph or header will shift your user’s focus to it as well. After looking at this image while editing it, I think another big reason is that the 2 people are wearing glasses and the other one not. ![]() I thought the only reason was that there are 2 people staring to right and only 1 staring to the left. I’ve been looking at this for a long time why I think it should be mirrored. A purple heart doesn’t radiate love but looks rather toxic! 2. That’s an image we don’t want to mess with. If you’re talking about a heart most people see a red heart shape in their minds. Don’t use weird colours for obvious objectsĪlthough it’s obvious that the object behind the two people represents a heart, it’s a bit awkward to see it in purple colour. Read this on my blog for better readability 1. What images should you use for your landing page or blog article? In this article we take a look at images I found on various landing pages and how they could improve.
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